Several international fashion events are being organized in India every year. Examples include India Fashion week and several yearly shows by reputed fashion designers. Another proof of growing repute of Indian fashion world is good number of Indian beauties winning world beauty competitions like Miss World and Miss Universe. Most of them have won on sheer strength of Indian fashion and its uniqueness. Famous Indian fashion designers are; Ritu Kumar, Rohit Bal, Rina Dhaka, Muzaffar Ali, Ritu Beri, JJ Valaya, Manish Malhotra, Satya Paul, Abraham and Thakore and Tarun Tahiliani to name a few.
The range of Indian fashion clothing include, ornate clothes specifically created for wedding ceremonies to casual wear, prêt lines and sports wear. Fusion of indo-western fashion has also been done with utmost delicacy and taste. Traditional embroideries like crewel, chikhan and zardosi along with conventional fabrics have been mixed with western designs and managed to carve a niche amongst fashion conscious populace.
Indian diversity also helps in providing a multiple range of clothing line for designers where they can allow their creativity to produce world class outfits. Kashmiri phiran, south Indian saree and mumdu, dhoti of Rajasthan and Gujarat, woven sarong designs of north east provide a wonderful amalgamation of fascinating dresses. Apart from these, Churiar kameez and salwar kameez, kurta-pajamas, sherwani are other formal dresses, mostly prevalent in urban India. Youngsters mostly prefer jeans, t-shirts, Bermudas, capris and other casual clothing. Indian fashion is constantly evolving and in times to come we will see more of new trends and new designs.
The range of Indian fashion clothing include, ornate clothes specifically created for wedding ceremonies to casual wear, prêt lines and sports wear. Fusion of indo-western fashion has also been done with utmost delicacy and taste. Traditional embroideries like crewel, chikhan and zardosi along with conventional fabrics have been mixed with western designs and managed to carve a niche amongst fashion conscious populace.
Indian diversity also helps in providing a multiple range of clothing line for designers where they can allow their creativity to produce world class outfits. Kashmiri phiran, south Indian saree and mumdu, dhoti of Rajasthan and Gujarat, woven sarong designs of north east provide a wonderful amalgamation of fascinating dresses. Apart from these, Churiar kameez and salwar kameez, kurta-pajamas, sherwani are other formal dresses, mostly prevalent in urban India. Youngsters mostly prefer jeans, t-shirts, Bermudas, capris and other casual clothing. Indian fashion is constantly evolving and in times to come we will see more of new trends and new designs.
Indian Fashion Scenario
India is renowned for its rich and assorted textile tradition. It is truly a wonder that each and every region of India has its own exclusive native attire and traditional apparel. Most of the rural population still wears traditional clothes, urban India is changing fast with new path breaking international brands reflected by the young and exciting, in the multi-ethnic major cities of India. Indian fashion industry is nothing but vivacious. Its still a emerging industry where many new models and designers are waiting in the wings to showcase their huge talents to the world.
In old India textile designing was all about weaver and his skills but in new India its all about creativity. More the creativity, better the chances of designer being famous and recognized. Indian fashion scenario is a colorful mix of best of Indian and western designs. Both these styles are equally popular amongst the youth and class depending upon the suitability of occasions. One can witness the fusion of Indian fashion with that of world in the urban parts of India. India is doing its part as well by giving its famous accessories to the western world. Whether, it is Bindi, Heena or mehendi or bangles and even sari, foreign celebrities can be seen to wear them with aplomb and pride. India is also hosting several fashion shows of world class standards.
In old India textile designing was all about weaver and his skills but in new India its all about creativity. More the creativity, better the chances of designer being famous and recognized. Indian fashion scenario is a colorful mix of best of Indian and western designs. Both these styles are equally popular amongst the youth and class depending upon the suitability of occasions. One can witness the fusion of Indian fashion with that of world in the urban parts of India. India is doing its part as well by giving its famous accessories to the western world. Whether, it is Bindi, Heena or mehendi or bangles and even sari, foreign celebrities can be seen to wear them with aplomb and pride. India is also hosting several fashion shows of world class standards.
Fashion Shopping- Conclusion
Previous article contained information about concept of fashion shopping in rising Indian economy. It has been concluded that fashion shopping is one hugely potential area where even sky is not the limits. That also explains every now and then few multinational companies settling themselves in the Indian Territory. Most of the tier one and two cities have famous global brand names which gives us an indication of growing buying capacities of Indian population.
Fashion wise, Delhi and Mumbai tops the list. Delhi has witnessed phenomenal establishment of expensive labels and boutiques because of its reputation of haute capital of India. Mumbai is more known for its haute couture as well as day to day shopping in various local streets.
Other important development seen in Indian fashion industry is culture of multiple products having put under the one roof. That’s what general public prefer; to shop for every required thing at one place. This is not only convenient for customers but also provides more chances to boutiques to sell more products. We can see its example in various shops which not only keep clothes but also numerous accessories. Few of them even have footwear. This arrangement proves very crucial in keeping loyal customers over a period of time. Fashion shopping also gets a boost with the advent of smiling customer service and detailed attention to every customer.
Fashion wise, Delhi and Mumbai tops the list. Delhi has witnessed phenomenal establishment of expensive labels and boutiques because of its reputation of haute capital of India. Mumbai is more known for its haute couture as well as day to day shopping in various local streets.
Other important development seen in Indian fashion industry is culture of multiple products having put under the one roof. That’s what general public prefer; to shop for every required thing at one place. This is not only convenient for customers but also provides more chances to boutiques to sell more products. We can see its example in various shops which not only keep clothes but also numerous accessories. Few of them even have footwear. This arrangement proves very crucial in keeping loyal customers over a period of time. Fashion shopping also gets a boost with the advent of smiling customer service and detailed attention to every customer.
Talk about fashion and one starts feeling some sort of healing process. In a matter of few decades or rather years, how drastically things have changed for fashion industry. People from all age group are aware of new fashion trends. People from affluent class, upper class and higher middle class have become very fashion conscious. This trend clearly shows in rising number of malls demonstrating all world class brands. People can be seen flocking to these shops looking for their favorite brands.
This new phenomenon is termed Fashion shopping. This is a world phenomenon in its true essence. Why do we indulge in fashion shopping? To feel good! To pamper ourselves! To be in tune with current trends! To make ourselves feel special! Yes, all of these and many more. And the combined effect shows in enhanced self worth and achieving complete well being. Not for nothing people are advised by therapists to go for shopping once in a while because that feeling of indulging in special shopping finally results in looking good and feeling better.
Growing purchasing power of Indian consumers combined with more awareness of global brands is a tempting offer for many international companies to set their shop in India. The potential is huge and target customer base of almost one billion! One can imagine the lucrative prospects in India in coming times with India set to rise even higher in economy, education and healthcare.
This new phenomenon is termed Fashion shopping. This is a world phenomenon in its true essence. Why do we indulge in fashion shopping? To feel good! To pamper ourselves! To be in tune with current trends! To make ourselves feel special! Yes, all of these and many more. And the combined effect shows in enhanced self worth and achieving complete well being. Not for nothing people are advised by therapists to go for shopping once in a while because that feeling of indulging in special shopping finally results in looking good and feeling better.
Growing purchasing power of Indian consumers combined with more awareness of global brands is a tempting offer for many international companies to set their shop in India. The potential is huge and target customer base of almost one billion! One can imagine the lucrative prospects in India in coming times with India set to rise even higher in economy, education and healthcare.
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